For decades, content has been created within relatively strict structural norms. Due to rigid industry apparatus and multiple commercial factors, diverging from those norms to create new forms of content has been challenging. However, technological advancement over the past decade is leading to changes in both content creation and consumption. We are entering an era where new forms of content and content development are emerging. As practices evolve, new economic dynamics will develop between creators, producers, distributors and advertisers. Whether a new standard of content and funding model unfolds quickly, or we enter a prolonged period of experimentation and uncertainty, is yet to be determined. But during this period of flux, as distribution channels merge, morph, disappear and dominate, only those companies and individuals creating nimble forms of exceptional content will come out the other side.
Content Mint is dedicated to content creation in all unencumbered forms. All Mint content will have one thing in common, it will be singularly dedicated to engaging audiences in the most vigorous way possible. By focusing on the exchange and how audiences react to the content we create, we will be able to discover new structures, ways of consumption, talent, sponsor integrations and expansions.
Content Mint is a company finding and generating content ideas, then vetting, developing, producing, selling and distributing the exchange. We are launching vertical explorations, listed below: (we cannot release this list to anyone before URL’s and naming rights are secured)
- Summer Reading (Launch Fictitious)
- Health (launch Diagnosis)
- American Culture (Flick Club, collectives)
- Life Cycle (launch Tres Generaciones)
- Travel (launch My City)
- Change (launch My Climate)
- Space (launch Cross Ventilation)
- Sports (launch Change the Game)
- Food (launch Good Idea)
- Thinkers – Freud, Marx, Fuller, Durkheim, etc (launch Mind For Rent)
- Gender (launch meTOObe)
- Spirituality (launch Forgiveness)